Key Accounts Manager Blog Detail

Key Accounts Manager

Job TitleKey Accounts Manager
DepartmentSales and Marketing
Division/SectionKey Accounts
Position reports toHead of Sales and Marketing
Position Supervises·    Key Accounts Reps

Purpose of the Job

Develop and implement Key Accounts plans in accordance to the trade and distribution strategy.

Main Duties and Responsibilities

The duties and responsibilities are as follows:

  1. Ensure achievement of volume/brand mix targets, availability, visibility, quality and customer price targets within the Key Accounts.
  2. Identify, maintain and grow market share in the respective area of operation
  3. Assist the head of sales and Marketing in the implementations of the overall sales and distribution strategies.
  4. Ensure effective management of the distributors and wholesalers of the respective area of operation.
  5. Develop and execute respective area of operational plan with recommendations of trade programmes/promotions in line with the general sales and distribution strategies ensuring the creation and maintenance of a competitive advantage against competitors.
  6. Coordinate and share knowledge and information with other inside/outside sales associates for the benefit of the customer and the company to grow the business based on increased market share and developing new products
  7. Maintain tight budgetary control over and strict adherence to credit terms respective areas of operation.
  8. Ensure proper company policies and procedures are followed in relation to identification and resolution of cash and stock shortage discrepancies by the area team.
  9. Being the point contact person to priority customers and resolving any issues they might have.
  10. Manage and ensure proper utilization of area company assets and materials
  11. Monitoring and collection of market intelligence to closely liaise with the marketing teams on brand campaigns.
  12. Perform any other relevant duties that may be assigned by the supervisor within the scope of the position.

Key Result Areas:

The accountability areas are as follows;

  • Maintain and/or grow key accounts under supervision by customer action anticipation
  • Strategic implementation of sales and distribution plans
  • Effective business partner to the company and customer
  • Development of key accounts relationships

Knowledge and Skills Required:

The job holder must possess;

  • Bachelor’s Degree in a business-related field, preferably in marketing.
  • Postgraduate Diploma in Marketing/CIM
  • Three (3) to five (5) years of experience in a similar position in FMCG industry with demonstrated understanding of Key Accounts operations and dealing with multiple products.
  • Self-driven with the ability to work well under minimal supervision.
  • Demonstrated strong leadership skills, team player, good communicator, and good negotiation and influencing skills.
  • A valid Kenyan driving licence with driving experience.

Application Process

Applicants should apply by sending their Motivation letter (Clearly referring to the position they are applying for and with an indication of current and expected remuneration), Curriculum Vitae and names and addresses of three referees to:


Deadline for Application: Wednesday 29th May 2024

Apply for this position

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