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Safari Pure Tea, a leader in the premium teas category known for a distinct aroma and rich full flavour has embarked on brand reinvention. During the month of March 2017, Safari pure introduced its new packaging; a cleaner, more modern design with a bold embossed logo while placing increased emphasis on the tea’s quality and freshness.
Consumers can expect the same great and smooth taste from Safari Pure tea, as the blend of ingredients remains the same.


Old and New pack Safari Pure

The new packaging design is just one way Safari Pure Tea is reinforcing it’s positioning as the ‘Premium beverage that offers one a chance to buy and experience a dazzling lifestyle, all in one sip.’ This positioning will be at the core of all future brand initiatives including integrated marketing campaigns. In addition, Safari Pure tea maintains its commitment to the environment by using a using a 100 percent recyclable, biodegradable carton.


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