Brand Assistant Blog Detail

Brand Assistant

HCS Affiliates Group is a Nairobi based, human resources solutions provider whose clients include a range of organizations in various sectors within the region.

Our client, Kenya Tea Packers Ltd (KETEPA) has been the leading tea blending, packaging and distribution company in Kenya for 44 years with added capability to undertake custom branding and contract packaging. They have over 50 products which include black tea, flavored tea, green tea, purple tea, white tea, orthodox tea, herbal infusions and bottled water. Due to their continued growth and success, they are seeking to recruit highly competent and outstanding individual to fill the following position:

Job Title: Brand Assistant

Reports to: Brand Manager

Purpose of the Job:

To formulate and implement brand marketing strategies and provide marketing support to the company’s sales and distribution team to ensure growth of company sales and market share.

Key Responsibilities:

  • Participate in formulating and implementing product, pricing, promotion and distribution strategies and policies to increase market share and profitability.
  • Co – ordinate and deliver promotion support for the company’s existing and new products within the budget and liaise with promotion agencies.
  • To steer product development initiatives and launch new products in liaison with other departments to meet market demand.
  • To actively monitor customer service levels of the company, handle customer complaints and advice on customer service across the company.
  • To develop and implement an effective marketing and promotion programme to achieve in-store visibility for company brands by gaining active support of dealers.
  • To carry out market intelligence and monitor and analyse market competition and advise the company accordingly.
  • To liaise with contracted marketing research firms in determining market trends and the effectiveness of marketing campaigns.
  • To review on a regular basis performance of the company’s products and formulate brand strategies to rejuvenate performance.
  • To liaise with sales promotions/ merchandising firms and the company’s sales team, in executing planned sales promotion events.
  • To organise and co-ordinate the company’s participation in exhibitions, shows and other special events to promote the company’s products and image.
  • Develop the advertisement strategy for the products and liaise with agencies for implementation.
  • To prepare and implement the marketing budget for the company in liaison with the head of department.

Academic/ Professional Qualifications

  • A Bachelor’s degree in Marketing or related field
  • Post graduate Diploma in Marketing (CIM)
  • Computer literate in MS office applications
  • Good communication skills
  • Good analytical skills


  • 2 years experience in a similar job in a fast paced FMCG environment


  • Good communication skills
  • Good analytical skills

Applications process:

Applicants who meet the requirements stated above should send their updated CV and cover letter (indicating why you feel you would be a good fit) with a day –time Telephone number to the email address: with Brand Assistant on the Subject line. Only shortlisted will be contacted.

For more information on the full job and person profile, application procedure and minimum requirements, please visit KETEPA website:

Our Client is an Equal Opportunity Employer.

Job Category: Marketing
Job Type: Full Time
Job Location: Nairobi

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